I am often asked to work with organizations that want their programs to be more effective. Sometimes it is at the beginning and they are planning for effectiveness. Always the best case scenario. Sometimes it is in the middle after struggling, staff turnover or a funder “suggesting” changes.
Regardless of whether the program is an organizing project intended to empower people or a service program intended to provide a service, the key to improving effectiveness always starts with involving the effected people. Organizations often rely too much on staff meetings, “stakeholder meetings” that are meetings of staff from several organizations, or something they read in a “best practices” article.
These approaches often produce a program with less than satisfactory performance. This is becasue they rely on program design and so-called “logic models” based on the best thinking of staff – which in most private non-profit organizations means a few people at most. Staff members are usually dedicated and smart people, but they often are not the “target” of the program.
Without asking the potential customers what they want, what they will use, how they would access a program and what would motivate them to get involved, the program is a prototype. Once a prototype is developed staff and volunteers are put in the position of having to “sell it.” Nonprofit staff often wrap up the seemingly crass notion of selling their services with phrases like “get people involved,” “engagement” and “outreach.” But what it means is “get people to use this program we came up with.”
This leads to frustration on the part of staff, who want to make a difference, and to minimal program effectiveness. In the worst cases it leads to false hope, broken trust and/or disillusioned people amongst those the program was intended to help. Yes, poor program design can not only do minimal good, it can do damage in a community. So, if an organization doesn’t want frustrated staff and mediocre program performance, what SHOULD it do.
Here are a five basic principles for planning programs that will be effective.
1. People Power. Program effectiveness has everything to do with how empowered the people are who participate in the program. Programs are made of people, not logic models. Logic models can be very helpful, but they do not make a program effective. The people implementing the logic model make it effective.
2. “Not about me without me.” This phrase has emerged out of the Inclusion Network . The truth of the phrase in this context is that programs that organize people or provide services to people do much better when they do it WITH the people they intend to benefit. If I am at the table planning and implementing something I WANT, then you don’t have to sell it to me. I will be doing the “outreach” and “engagement” with more authenticity and effectiveness than any staff member could.
3. There are no best practices. There are promising practices. Every successful practice should be analyzed to uncover what will work in “our context.” Replicate what makes sense in a way that makes sense here, and dump the rest.
4. Stop consumerism. As long as programs are designed so that the role of individuals is to consume services, they will have inherently finite effectiveness. The consumer model of program delivery requires that the program can only be improved or expanded by adding staff and financial resources. A participant driven model can go many directions and expand itself, sometimes exponentially, without adding additional staff.
5. Start by building on what you have. Many programs start by assessing needs and deficiencies. Then people gather around to design a program with a logic model that will “meet” those needs. The problem is that there has never been a need that solved a problem. Programs that are built from existing strengths, resources and assets are more sustainable, reduce needs, and require fewer outside resources to be effective.
Some of this is fairly simplistic, but programs designed with these guiding principles in mind will be more effective and more sustainable than programs designed around the traditional consumer/recipient model. Powering people creates effective programs.